A Strategic Approach to E-Commerce Excellence

Project Details

Clock
DATE
29 November, 2024
User
CLIENT NAME
Anna Cranswick
Folder
PROJECT TYPE
eCommerce

OVERVIEW

Australian company offering a wide range of smart home solutions. They provide IoT-based devices like smart lights, security systems, and home automation gadgets, enabling users to control their homes remotely through mobile apps or voice-activated platforms. The company focuses on both residential and commercial clients in Australia and nearby markets.

Client recognized the need to revamp their e-commerce platform to better accommodate their expanding product range, improve customer experience, and support their future growth. However, they lacked a clear understanding of the best solution for their unique requirements. Their primary challenges included:

  • An outdated e-commerce platform that was inflexible and unable to integrate with their IoT systems.
  • Poor user experience on mobile devices, leading to high bounce rates.
  • No support for multilingual or multi-currency transactions, hindering their ability to scale internationally.
  • Limited performance optimization that resulted in slow page load times.

The client required expert consultation to conduct a thorough analysis of their needs, gather requirements, and propose the best strategy for building a scalable and efficient e-commerce platform.

Ecommerce approach

Process

Discovery Sage conducted workshops with Client's teams to understand business goals, product complexity, and technology needs, capturing requirements and addressing IoT integration challenges. The outcome was a clear understanding of their product catalog and a user-friendly e-commerce experience.

Discovery Sage defined technical and business requirements by conducting interviews, market research, and competitive analysis. They gathered user feedback, identified integration points, and analyzed platform performance, resulting in a detailed requirements document for a scalable, multilingual e-commerce solution.

Discovery Sage developed a tailored strategy for a scalable e-commerce platform using WooCommerce. The plan included a responsive storefront, IoT integration, multilingual support, site speed optimizations, and SEO enhancements, resulting in a comprehensive roadmap for successful implementation.

Final Result

  • Magento eCommerce Platform
  • Custom Storefront Design
  • Multilingual and Multi-Currency Support
  • Marketing and SEO Enhancements
  • Scalability and Performance Optimization

Improve page performance

Improved Customer Satisfaction (CSAT)

Increase Online Sales

Higher Conversion Rates