Transforming Digital Publishing: A Scalable DXP Solution for Media Leaders
Project Details
OVERVIEW
Project Overview
One of the largest media publishing companies in the United States, this client manages over 30 digital print and newspaper properties. With a growing need to modernize their digital platforms and provide a cohesive user experience across multiple brands, they sought a scalable solution to manage content efficiently while offering personalized experiences to their readers.
The client approached us to enhance their digital presence by consolidating their various properties into a unified Digital Experience Platform (DXP). The primary goals included:
- Reducing technical debt by migrating from their legacy CMS to a modern, scalable solution.
- Streamlining content management across multiple publications.
- Enhancing the user experience with faster page load times and responsive design.
- Integrating SEO and analytics tools to improve discoverability and track performance.
Process
Discovery and Processing
We began the project with Discovery Workshops, interviewing key teams to identify needs. A technology audit revealed performance issues, and we developed a content strategy for over 50,000 assets. We recommended a WordPress multisite solution for scalability, introduced custom features like paywalls, and improved performance, reducing page load times by 40% and boosting editorial productivity by 25%.
Collect info
We collected documents, conducted interviews, and analyzed the legacy system to identify limitations and define upgrade requirements.
Research
We held Discovery Workshops and analyzed user experience to improve engagement.
Implementation
We designed mobile-first wireframes, tested prototypes, implemented a scalable WordPress multisite, and migrated 50,000+ assets smoothly.
Final Result
Find out the Project solution.
- WordPress Agile CMS platform
- Multisite Approach
- Content Migration
- Customizable Editorial Workflow
- Paywall Implementation
35%
Improve page load time
15%
User Retention Increase
25%↑
Increase Editorial Workflow
20%↓
Reduces operation cost
